It used to be you “turned the dial” to your favorite radio station to listen to the latest pop tunes. Now you subscribe online to a music streaming service like Pandora. You pick from hundreds of stations and find one that plays your kind of music. That represents an opportunity for small businesses. When you advertise with Pandora, you can reach a focused market. Learn more about advertising on music streaming services like Pandora.
Streaming music services offer a number of advantages to small businesses that want to target specific markets. Here are some of these:
While streaming services hold potential for small business advertisers, you may want to consider these issues:
Streaming music services offer small businesses an opportunity to target specific markets with their message. Before tuning-in, learn more about what it offers and what issues to watch for when adding this to your marketing plans.