There’s a relatively new kid on the block when it comes to advertising. It’s known by several names — online, digital or Internet advertising. And it can take many forms — ads on a website, search engine advertising, email marketing, mobile advertising and video sharing, to name a few. But before you sign up with the new kid, take a look at these pros and cons of online advertising to determine whether it’s a good fit with your overall promotional plan.
Here are some advantages and disadvantages to consider before making your decision:
Online advertising can be an important part of your small business’ promotional plan. But before you decide, consider its pros and cons to determine if it’s right for you.