You get it. You don’t have the time or money to market to everyone so you’re going after specific segments of the market. Your demographic and psychographic analysis has given you a pretty good picture of your best customer. So how do you put that knowledge to work? Here are five ways to make the most of your newly defined audience segments.
Identifying your audience segments is just the start. Apply that knowledge to your marketing efforts. It can provide direction and assure that you consistently focus on those segments with the greatest potential for your small business.