What do you want people to do when they come to your website? Maybe it’s to sign up for a newsletter, to buy something, or like your Facebook page. You could wait for them to figure it out on their own. But wouldn’t it be easier to just tell them? That’s why you need a strong call to action on your small business’ website. It’s your way to direct their attention to the action you want them to take. Here are some tips to create an effective call to action (or make the one you have even stronger).
A call to action (CTA) is an instruction for your audience. The goal is to get them to respond now. On a website, it’s typically a button or link that when clicked, leads to the next step in the buying process. For example, visitors might click on a “Tell Me More” button and be sent to a page asking for their contact information so you can follow up with them.
Some calls to action are better than others at prompting people to act. Here are four ways to create one of the better ones: