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The popularity of maker businesses is not a fad. In fact, there are currently more than 135 million adults in the U.S. who make and sell crafts, fashi [ ... ]
Brands are a lot like people. Each has its own traits and personality that make it unique. Some brands, like OxiClean are loud and in-your-face. Other [ ... ]
While it’s tempting to try to be all things to all people when you’re starting your small business, a faster track to the top may lie in market segmen [ ... ]
How do you guarantee a customer for life? Start by building meaningful and lasting relationships.