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When “improve marketing campaign” tops your small business to-do list, not only do you need to fix it, but you need to do so fast. An underperforming [ ... ]
Some think “marketing” means having a commercial on TV, a billboard, and newspaper ads. But what if you don’t have the money to do that? The reality i [ ... ]
A promotion is an easy way to reward an employee, but it can also be tricky. How can you determine if an employee is ready to handle an expanded role?
You’ve developed a hot new product. Now, how are you going to introduce it to the market? The 4 Ps of product introduction can help guide you.