Most small businesses don’t have the big advertising budgets that corporations enjoy, so the thought of advertising on the radio seems out of reach. Yet in some areas, particularly smaller communities, it might be more accessible than you think. But before you tune in to your favorite station, take a look at these pros and cons of radio advertising to determine whether it’s a good fit with your overall promotional plan.
Here are some advantages and disadvantages to consider before making your decision:
Generally you’ll incur two types of costs to produce a radio ad. First is the cost to produce the ad, including script writing, studio time and editing. In addition, there is the cost to purchase the airtime to run your ad. But before you decide, consider the pros and cons of radio advertising to determine if it’s right for you.