Did you know small businesses that blog get 55 percent more website visitors and 126 percent more lead growth than businesses without one? It’s no wonder that more owners have a blog for their small business. It can be an important way to reach potential customers (and stay in touch with current ones). The key is to give them information that they can use. Here are some handy tips as you start writing for your small business blog.
The idea behind blogging isn’t new. Remember the newsletters you’d get in the mail from Kraft Foods with recipes and cooking tips? They shared relevant information from their area of expertise. Today, blogs do the same thing but with virtually anyone having an Internet connection. That helps you reach more potential customers.
Consider these tips before you post something on your small business blog:
More small businesses are turning to blogs to help develop relationships with current and potential customers. Successful blogs focus on topics that matter to your readers. By providing relevant information, you become a trusted source that they will likely turn to when making a purchase.