Did you know that only 79 percent of emails from legitimate marketers reach their customers’ inbox? That means one in five emails never sees the light of day. Instead, they can land in the junk folder as spam. That’s bad news for your email marketing campaigns. But there are things you can do to avoid a trip to the dreaded land of junk mail.
Here are some tips to writing emails that make it to their inbox destination safely. That’s where your customers can open it and take action.